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"Our approach to digitizing India's SMEs was unconventional. Arali understood our DNA and the DNA of India's SMEs. That's why we chose them over other investors."

"Arali did not just give us money, but helped us build. We don't just get capital, we got access to people — coaches, mentors, venture partners — who help us think through everything from sales to leadership hiring.

"They are always there for us when we need them. It's a win-win type relationship. "Arali kept telling us to build what is required before it's required — create teams and add people before you really need them. We didn't listen at first, but we've realized it was good advice and we should have followed it."

"Arali introduced us to someone through which we got one of our initial customers in the US. They are always very supportive — funds, network, right questions, everything."

"Whenever we meet, they are more prepared than us. They already know what we are thinking. That synergy makes a huge difference."

"Even though they invested in 2020, they are still actively giving inputs to us. It has been a very engaging journey with them and I really value that."

"Even though they invested in 2020, they are still actively giving inputs to us. It has been a very engaging journey with them and I really value that."